Marketing

CONSUMER TARGETED MARKETING PROGRAMS

• CONSUMER FINANCING
  Enroll in the Home Projects® Visa® Card Program and ease the burden on your customers. Financing helps you:
  1. sell more
  2. increase profits
  3. gain repeat customers
  4. grow a loyal customer base, and
  5. build customer satisfaction.
  FOR MORE INFORMATION: Contact Rafael at x1153 or rcastillo@gemaire.com
  
  

CONTRACTOR ADVERTISING RESOURCE

• CO-OP ADVERTISING PROGRAMS
  Co-op advertising is designed to supported qualified local advertising efforts. Pre-approved ad slicks are available from Gemaire upon request. Prior approval will be required on all advertising seeking co-op advertising reimbursement.
  • 2011 AMERICAN STANDARD/AIR SYSTEMS CO-OP ADVERTISING GUIDELINES
  FOR MORE INFORMATION: Email coop@gemaire.com.
  
  
• DIRECT MARKETING PROGRAMS
  We have partnered with Valassis, the direct marketing experts, to help meet your marketing and advertising needs. They can be reached at 866-241-7411 or hvacteam@valasiss.com.
  FOR MORE INFORMATION: Email rcastillo@gemaire.com
• OTHER ADVERTISING RESOURCES
  
  • CONSUMER FOCUSED BROCHURES & INFORMATION PIECES
    – Customized pieces designed to easily explain to your customers the Federal Tax Credit and other industry information. Great Closers!
  • AD PLANNER
    – Create your own print-quality ads right from your computer.
  • HOME COMFORT RADIO NETWORK® & ON HOLD MESSAGING
    – Creatively produced radio scripts and On Hold Messages for your company.
  FOR MORE INFORMATION: Contact Rafael at x1153 or rcastillo@gemaire.com

E-MARKETING

• DEALER LOCATOR PROGRAMS
  Be listed on the manufacturer’s website under your zip codes.
  Download American Standard Dealer Locator & Website Enrollment
• Get your searchable, optimized Website today! Click below for more details on Search Engine Marketing, Pay Per Click and more.
  
  • American Standard Website Program